• Introduction to assisted targeting
• Targeting UI
• Browser component
• Composer component
• Targeting tactics
• Product affinity

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• Introduction to marketing groups
• Setting up your marketing groups
• Managing marketing groups

• Churn scoring
• Customer Lifetime Value
• Definitions – Predictive Churn and CLV scoring
• Drive e-com growth with predictive scoring

• Segment, schedule, and send smarter during peak periods
• Optimized Transaction & Article Star Schema
• Activities
• Getting started with the filtering tool
• Black Week: Planning your email and SMS sendouts
• Best practices in targeting

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• Introduction to online ads
• Technical changes to Online Ads due to Google consent requirement
• FAQ: Online Ads personal data processing by Meta
• How to stay compliant with Online Ads
• Synchronizing with Facebook Custom Audiences
• Synchronizing with Google Customer Match

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