The Boost by audience feature is used to boost (promote) or bury (demote) selected products in a market for selected target audiences from Voyado Customer Engagement. This is a Connected feature that requires that you are running both Product Discovery and Customer Engagement.
Boosts by audiences are useful for cases such as:
- Promoting upcoming external campaigns for a specific audience
- Personalizing the customer experience based on customer lifecycle
- Promoting certain brands or types of products based on customer data
Boosted products will gain positions in search results, category pages, and other locations where promotions are supported.
How to set it up
Most of the following actions are performed in Product Discovery, but to understand the entire workflow, here is an end-to-end overview.
- Create your segment in Customer Engagement (or use an existing one).
In Product Discovery, create a boost and include the products you wish to either boost or bury. Be sure to click Save.
Select your Customer Engagement segment by clicking Apply to target audience and tick the box for the target audience that you wish to use for the promotion/demotion.
- Finish by clicking Save.