• Introduction to marketing groups
• Setting up your marketing groups
• Managing marketing groups

• Introduction to assisted targeting
• Targeting UI
• Browser component
• Composer component
• Targeting tactics
• Product affinity

See all 10 articles

• Churn scoring
• Customer Lifetime Value
• Definitions – Predictive Churn and CLV scoring
• Drive e-com growth with predictive scoring

• Navigate in Targeting
• Working with target audiences
• Segment, schedule, and send during inbox competition peaks
• Optimized Transaction & Article Star Schema
• Activities
• Getting started with the filtering tool

See all 11 articles

• Boost by audience
• Boost by audience - use cases
• Boost by audience, best practices for success
• Working with Current interest
• Automation based on Current interest

• Introduction to online ads
• Technical changes to Online Ads due to Google consent requirement
• FAQ: Online Ads personal data processing by Meta
• How to stay compliant with Online Ads
• Synchronizing with Facebook Custom Audiences
• Synchronizing with Google Customer Match

See all 10 articles