• Introduction to RCS messaging
• A step-by-step guide to registering your RCS agent
• AI suggestions for SMS
• Sending SMS messages
• The "Reachable by SMS" and "Accepts SMS" segmentation criteria
• Characters, length, and cost in SMS

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• SMS marketing in the UK
• SMS marketing in the Netherlands
• SMS regulations in all regions

• SMS bounces and unsubscriptions

• Postal sendouts

• Testing options in Engage
• Test scenarios
• How to create test scenarios
• Test scenario overview
• Multivariate testing with test scenarios
• Control groups

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• Conducting successful tests
• The importance of email marketing efficiency