Configure marketing groups for Connected Recommendations

Configuring your marketing groups is a prerequisite for Connected Recommendations, which includes features like Top selling products. Without these configurations, personalized recommendations and region-specific content will not function as expected.

The Connected Recommendations settings allow you to map Engage marketing groups to Elevate markets, enabling region-specific configuration, accurate data flow, proper localization, and alignment with the correct infrastructure cluster.

How it works

Elevate markets are configured once in Config Hub and can then be reused across marketing groups. Each market defines how Engage connects with Elevate, localizes content, and structures e-commerce URLs.

Step 1: Create an Elevate market

  1. Go to Config Hub > Connected: Elevate > Elevate markets, and click Create.
  2. Edit your Elevate market and configure the following settings:
    • Name
      Optional. If not applied, market/locale data from Elevate will be used.
    • Cluster ID
      Your unique Elevate identifier. Found in Elevate under Integration / Credentials. Read more here
    • Elevate market
      Links the configuration to a specific market in Elevate, ensuring data and recommendations follow that market's structure and rules.
    • Elevate locale
      Defines the locale used when calling Elevate, enabling proper localization of language and regional preferences.
    • Base URL
      The market's storefront URL, used to construct product links (e.g., www.voyado.co.uk or www.voyado.com/se).

Click Save and the market can now be used in Engage.

Step 2: Map a marketing group to an Elevate market

  1. Go to Configure Engage and select the relevant marketing group.
  2. At the bottom of the marketing group page, settings for Connected Recommendations are available. Select the Elevate market that corresponds to this marketing group.

The selected market's cluster, locale, and base URL will automatically apply to all Connected Recommendations in that marketing group.

Multibrand tenants

If you have multiple brands in the same Engage tenant, each mapped to a separate market in Elevate, create one Elevate market per brand. In this case, you don't need to map each market to a marketing group. Instead, use the market override functionality in Design Studio to select the correct Elevate market per send.

Read more about market override in Design Studio →

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