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Configure marketing groups for Connected Recommendations

Configuring your marketing groups is a prerequisite for Connected Recommendations, which includes features like Top selling products. If you don't first configure your marketing groups, personalized recommendations and region-specific content will not function as expected.

The Connected Recommendations settings allow you to map Customer Engagement marketing groups to Product Discovery markets, enabling region-specific configuration, accurate data flow, proper localization, and alignment with the correct infrastructure cluster.

How it works

Product Discovery markets are configured once in Config Hub and can then be reused across marketing groups. Each market defines how Customer Engagement connects with Product Discovery, localizes content, and structures e-commerce URLs.

Step 1: Create a Product Discovery market

  1. Go to Config Hub > Connected: Elevate > Elevate markets, and select Create. 
    Config Hub showing the Elevate markets list with the Create button
  2. Edit your Product Discovery market and configure the following settings:
    • Name
      Optional. If not set, market and locale data from Product Discovery will be used.
    • Cluster ID
      Your unique Product Discovery identifier. Found in Product Discovery under Integration / Credentials. The name of the cluster and environment can be seen in the UI after input. Read more here
    • Product Discovery market
      Links the configuration to a specific market in Product Discovery, ensuring data and recommendations follow that market's structure and rules.
    • Elevate locale
      Defines the locale used when calling Product Discovery, enabling proper localization of language and regional preferences.

    • Base URL
      Your market's storefront URL, including the protocol and without a trailing slash (for example,www.voyado.co.uk or https://www.voyado.com/se). Product links are built by appending each product's relative URL from the Product Discovery product feed to this base URL. Make sure that any path included in the Base URL, such as /se, is not also included at the beginning of the relative product URLs as well. Otherwise, the path will be duplicated (for example, /se/se/product).

      If the links lead to the wrong page, it means that the relative URL in the feed doesn't match your storefront's current URL structure. Contact your Voyado contact person.

Select Save and the market can now be used in Customer Engagement. 

Screenshot of the Elevate market configuration dialog in Engage

Step 2: Map a marketing group to Product Discovery market

  1. Go to Config Hub and select the relevant marketing group. 
    Configure Engage area showing the list of marketing groups
  2. At the bottom of the marketing group page, the Connected Recommendations settings are available. Select the Product Discovery market that corresponds to this marketing group. 
    Marketing group page showing the Connected Recommendations section with an Elevate market drop-down

The selected market's cluster, locale, and base URL will automatically apply to all Connected Recommendations in that marketing group.

Multibrand tenants

If you have multiple brands in the same Customer Engagement tenant, each mapped to a separate market in Product Discovery, create one Product Discovery market per brand. In this case, you don't need to map each market to a marketing group. Instead, use the market override functionality in Design Studio to select the correct Product Discovery market per send.

Read more about market override in Design Studio

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