Voyado Engage is a powerful customer experience platform (CXP) designed to help you manage customer data, run targeted marketing campaigns, automate communication, and gain insights through advanced analytics and AI. This article gives you a high-level overview of the platform’s capabilities.

Customer Experience Platform (CXP)

Engage brings together data management, segmentation, reporting, marketing, and automation tools. You can view and manage individual customers through detailed contact overviews and contact cards, including custom data attributes. Sophisticated segmentation tools allow you to target audiences and create segments based on purchase behaviour and contact data, making it easy to personalise your communication.

Engage also provides extensive reporting features, including financial, customer base, and communication reports, all accessible through a customisable dashboard. Consent management and GDPR-compliant data extracts ensure that you can respect and manage privacy regulations efficiently.

For integrations, Engage connects seamlessly with your e-commerce systems through dedicated APIs. You can export data for BI analysis or postal send-outs, and use third-party services to onboard, monitor, and enrich contact data. Marketing teams benefit from integrated tools for email and SMS communication, including a drag-and-drop content editor, email preview mode, and built-in A/B testing. Both marketing and transactional messages can be automated using native or external triggers, and web tracking enables you to follow customer activity in real time. Additional scoring models such as RFM, predictive churn, and CLV provide powerful insights for targeting and retention strategies.

Targeting

Targeting in Engage allows you to define and manage segments based on customer data and behavior. You can combine conditions such as demographics, purchase history, and activity to create precise groups of contacts. Saved segments, known as target audiences, are updated automatically to ensure that your campaigns always use the most recent data.

The targeting functionality also includes Assisted targeting, that helps you build audiences using predefined attributes and AI-based insights, such as product affinity or churn risk. Targeting is used throughout Engage, from campaign selection to reporting, ensuring that communication and analysis are based on accurate and relevant customer groups. Read more about targeting here.

Automation

Automation in Engage makes it possible to create workflows that send messages or update data automatically in response to customer actions. Each automation begins with a trigger, such as a new subscription or a purchase, and can include steps like sending an email or SMS, applying labels, or waiting for a set period before moving to the next step. Conditions and splits let you define different paths depending on how each customer interacts.

The automation overview provides a clear picture of how each workflow is performing, showing how many contacts have entered or completed it and how each activity has been executed. Automations reduce manual work and help ensure consistent, timely communication across your channels. Read more about automation here.

Loyalty

The Loyalty functionality allows you to create personalised, multichannel promotions that can be tailored to individual customers. You can design promotions using codes, multichannel strategies, or swipe interactions, and enhance engagement further through challenges and achievements, which add a gamified layer to your campaigns. Read more about Loyalty here.

Omnichannel Capabilities (Omni)

Engage is built to support true omnichannel marketing. Through POS integration APIs and the Engage POS Accelerator, you can link online and offline touchpoints, enabling actions such as sending confirmation emails for physical store purchases or analysing store performance through dedicated reports. SMS-in services and registration forms make it easy to capture customer data and initiate conversations.

Extended AI

Engage includes a growing set of AI-powered features that assist with insights, targeting, and communication. In the Insights area, AI can surface patterns and trends automatically (currently in beta). Targeting can be enhanced using AI-assisted tools for product affinity, purchase personas, and churn prediction. For communication, AI helps you craft SMS messages and test subject lines through A/B testing. You can also use drag-and-drop email modules and APIs to deliver personal recommendations at scale.

Points

The Points add-on gives you the tools to build loyalty programmes that reward customer engagement. You can calculate and assign points based on behaviour, manage rewards by generating vouchers, and define tiers that encourage customers to progress through your programme. This functionality was previously part of the legacy Loyalty & Retention add-on, which has now been split into Points and Incentives. Read more about Points here.

Online Ads

Engage integrates directly with major advertising platforms. By dynamically exporting segments to Meta Custom Audiences and Google Customer Match, you can ensure that your advertising stays in sync with your customer data, keeping your targeting fresh and relevant across channels. Read more about Online Ads here.

Elevate Integration

For organisations using both Voyado Engage and Voyado Elevate, a dedicated integration enables cross-product identification, creating a seamless link between the two systems and giving you a unified view of customer behaviour. For more information on Voyado Elevate, visit the Elevate Help Center.

Learn More

This article is a starting point. To explore these features in depth, search this Help Center or visit the Voyado Developer Site for technical guides and API documentation.

Article last reviewed 24 November 2025 09:24