As well as deciding the visual content of your email, the design studio is also where you adjust several settings needed for the email sendout. These settings can be localized for each marketing group if needed.

To be able to send your email it needs to have a valid sender. You fill in the Sender name in the canvas while other details in the panel on the right which appears when you select Sender details.

Before adding the sender, make sure the domain is verified and Sender addresses in your Engage configuration.

• Enter the Sender name. This is the name visible as sender in the inbox
• Select the Sender address
• As an option, you can add a separate Reply address if it is different than the sender address. A reply-to address does not need to be verified. Insert a complete email address.

Sender name can be personalized and localized if needed. For example, when the sender name needs to include something country-specific or local like the store name.

Link tracking

Engage can automatically decorate all links in the email with your URL parameters such as UTM-tags or other parameters to be used for site tracking. Note that the parameters will not be applied in test emails.

Add parameters for Link tracking by specifying key and value pairs like in the example:

Values can be personalized and if needed also localized. For example by adding the Sendout name in the utm_campaign parameter and it is then automatically prefilled at sending. 

Note that Engage online tracking and soft login parameters do not need to be configured as parameters.

Subject line

Subject line and preview text are also added in the canvas under the sender name.

Both fields can have personalization and can also be localized.

Conditional subject lines are added using the + button bellow the element in the canvas. They can be duplicated, deleted and hidden just like other elements in the canvas. Use the display condition setting to decide criteria for when the subject line should be present.

As the email can only have one subject line the display conditions will be evaluated in order of the list and the first condition met will be presented for the recipient.

The last subject line in the list can’t be moved or deleted. This one will act as the fallback if none of the display conditions are met.

Article last reviewed 10 February 2026 11:16