Customer’s use of the “Abandoned Cart and Browse” entails additional processing of personal data by the Supplier, as follows:

“When using Abandoned Cart, personal data is transferred either directly via an API or via a tracking script placed by Customer on its website.

A cookie on Customer’s website will identify the end-customer’s tenant and information regarding the end-customer’s applicable web browser, the time when the end-customer placed the product in the cart, which URL the end-customer was on, which previous URL the end-customer visited, language and quantity of product. This personal data is processed in Voyado Engage, and Customer can use it to set up an automation and send e-mails to end-customers.

For Abandoned Browse, Supplier will also process products viewed, when the product was viewed, the product URL, and the external referral (origin of visitor).”

Customer is reminded of its obligation as a data controller to update any privacy policy information, consents (if applicable), cookie settings and cookie declarations that are necessary under the applicable privacy legislation.

Customer’s use of the “Evolve” Component entails additional processing of personal data by the Supplier, as follows:

“Cross-platform identification and soft login: The purpose of the processing is to cross-identify an end-customer between Voyado Engage and Voyado Elevate. End-customer keys will be processed and stored by Voyado AB and Voyado Lund AB.

Audience controlled promotions: The purpose with the processing is to enable a more personalized experience for the end-customer on the Customer’s website by utilizing segments built in Voyado AB and used by Voyado Lund AB. End-customer keys will be shared and stored.

Intent data in Voyado Engage: The purpose of the processing is to enable a more personalized experience for the end-customer by making use of intent data from Voyado Elevate in Voyado Engage. End-customer keys and intent data associated with end-customer keys, such as occasions, product categories, favorite brand and frequency/activity will be processed.”

The “Flexible BI” Component allows Customer to access a data model suitable for reporting via a third-party analytics tool, such as Power BI, Qlik or any other software supporting Delta Share, allowing more flexible data exploring. Customer’s use of the Flexible BI Component entails additional processing of personal data by the Supplier, as follows:

“Supplier will process end-customer data for export into a data architecture suitable for BI-purposes.

When Customer loads the Power BI file, personal data is stored in the file. Keep in mind that this file is stored locally on the computer if Power BI desktop is used, and consequently will not be updated automatically by Supplier. Keep the file refreshed when working with the file.”

The “Omni” Component allows Customer to integrate their POS system, enabling them to capture and store Contact and transactional data from its physical stores. This allows for an enhanced end-customer overview and ability to segment and communicate with end-customers based on their omnichannel interactions. Customer’s use of the Omni Component entails additional processing of personal data by Supplier, as follows:

“For the purposes of the Omni Component, Supplier will process additional personal data related to in-store purchases to enhance segmentation capabilities and deliver personalized end-customer experiences through tailored communication, informed by their omnichannel interactions.

When using the Omni Component, personal data is transferred either directly via an API or by an import from Customer’s POS system to Voyado Engage. The POS system provides physical store information linked to each transaction, which Supplier uses to update the Contact with details on the end-customer’s purchase location and preferred store.”

The “Online Ads” Component allows Customer to target its online ads on social media platforms and includes “Custom Audiences” provided by Meta and “Customer Match” provided by Google:

• Meta Custom Audiences is a connection for automatically exporting segments from Voyado Engage to Meta’s advertising platform.
• Google Customer Match is a connection for automatically exporting segments from Voyado Engage to Google’s advertising platform.

Customer’s use of the Online Ads Component entails additional processing of personal data by Supplier, as follows:

“Supplier is instructed to transfer hashed personal data (segments/target audiences) from Voyado Engage to Meta and Google, as instructed by Customer, for performance of the Online Ads Component. The personal data processed are the Engage Contact ID for the target audiences set up by Customer and the following personal data (as applicable):

• For Meta: Engage Contact ID, name, e-mail, and telephone number.
• For Google: Engage Contact ID, name, e-mail, zip code, city, and country code. Zip code, city and country code are not hashed. The personal data are transferred to the ad account associated with the target audience.”

Note that Meta Custom Audiences and Google Customer Match constitute Third Party Services under the terms of the Agreement.

Supplier is not liable or responsible in any manner for the processing carried out by Meta and/or Google. For more information on their data processing activities, please refer to the information and applicable policies of Meta and Google.

Supplier has released beta functionality expanding the Online Ads Component, provided subject to a separate Beta Functionality Supplement with the Customer. The Online Ads (BETA) functionality includes the following functionality (as applicable):

• Meta Leads: Customer may import leads from Meta’s advertising platform to Voyado Engage.
• “Custom Audiences” provided by TikTok: A connection for automatically exporting segments from Voyado Engage to the TikTok Ads Platform, and/or importing leads from the TikTok Ads Platform to Voyado Engage.

Customer’s use of Online Ads (BETA) functionality entails additional processing of personal data by Supplier, as follows:

“For performance of the Online Ads (BETA) functionality, Supplier is instructed to:

(i) import personal data (name, address, email address, gender etc.) pertaining to leads from Meta and/or the TikTok Ads Platform (as applicable). Customer retains sole discretion to determine which categories of personal data are transferred to Voyado Engage; and/or

(ii) if applicable, transfer the following hashed personal data (segments/target audiences) from Voyado Engage to the TikTok Ads Platform: Email, Telephone number.

TikTok will attempt to match the hashed data to user profiles on its platform. If a match is found, TikTok may use additional data it holds to improve targeting accuracy and optimize Customer’s advertising results, based on the custom audience parameters which Customer defines in Voyado Engage.”

The “Onsite Messaging” Component includes functionality for referrals and on-site pop-ups. Customer’s use of the Onsite Messaging Component entails additional processing of personal data by Supplier, as follows:

“Supplier will process (i) contact information for individuals, as provided by the data subject, who sign up for membership and/or other benefits and (ii) device and session information, as collected by Supplier, in order to control message visibility based on user activity and preferences.

For additional sub-processors, see the list of sub-processors at https://voyado.com/legal/.”

The “Product Recommendations” Component offer the ability to present personal product suggestions in email and on web pages (via API) for Contacts with the required data basis. Customer’s use of the Product Recommendations Component entails additional processing of personal data by Supplier, as follows:

“Product Recommendations uses purchase history and tracking data combined with a Contact ID to generate a table with Contact ID's consisting of calculated values per Contact, using machine learning. These values may then be used by Customer to send product recommendations by e-mail.

If Customer places a script on their webpage, and the end-customer agrees to the use of cookies when in logged-in mode, a Contact ID will also be connected, enabling the transmission of additional personal data consisting of information on products the end-customer has viewed on the webpage. If Customer also uses the Component “Abandoned Cart”, information on products placed in the cart will also be added.

Customer may further connect an API to enable product recommendations directly on the Customer’s webpage when an end-customer has signed in. Personal data is not shared with any third party (except for already approved sub-processors) unless Customer instructs Supplier of such processing, for example by instructing Supplier to allow access to one of Customer’s other business partners. Such instructions shall be documented in writing.”

Customer is reminded of its obligation as a data controller to update any privacy policy information, consents (if applicable), cookie settings and cookie declarations necessary under applicable privacy legislation.

If Customer uses Supplier’s integration towards Dun & Bradstreet Sweden AB, the additional processing of personal data by Supplier apply:

“Upon Customer’s instruction, and for the purposes of providing the integration, Supplier may update and enrich the Contacts in Voyado Engage with the following additional personal data from Dun & Bradstreet:

• Name,
• Address,
• Date of birth,
• Personal identification number,
• Personal data relating to family (number of people in household) and lifestyle (common level of education in the area, housing type, likely life stage of a household, ranking of purchase power calculated based on average for 5 grouped households),
• Any other personal data as requested by Customer.”

For more information on Dun & Bradstreet’s monitoring and enrichment services, including its data sources and available data, please refer to its website and applicable documentation: https://www.dnb.com/.

If Customer uses Supplier’s integration towards Shopify, the additional processing of personal data apply:

“Upon Customer’s instruction, Supplier shall process user-generated data concerning Customer’s end-customers through the integration between Shopify and Supplier. The following personal data will be processed:

• First name
• Last name
• Street
• Zip Code
• City

For additional sub-processors, see the list of sub-processors at https://voyado.com/legal/.”

If Customer uses Supplier’s integration between Voyado Engage and Shopware (provided in beta), the additional processing of personal data apply:

“Customer instructs Supplier to process user-generated personal data concerning Customer’s end-customers through the Shopware Integration, as follows:

If Customer’s end-customer accepts website tracking in Shopware, the following personal data will be transferred from Shopware to Voyado Engage:

Website activities by the data subjects (add-to-cart products, product page views etc.)

If Customer’s end-customer places an order, subscribes to newsletters or creates an account, the following personal data, as applicable, will be transferred from Shopware to Voyado Engage:

• Name 
• Address 
• E-mail address  
• Telephone number 
• Shopware Customer ID 

The personal data is processed for the purpose of providing the Shopware Integration and stored in accordance with the retention period outlined in the Data Processing Agreement.

Logs containing personal data for the purpose of troubleshooting and monitoring the health of the Shopware Integration will be stored for a maximum of three (3) months.

For additional sub-processors, see the list of sub-processors at https://voyado.com/legal/.”

If Customer uses Supplier’s integration between Voyado Engage and BigCommerce (provided in beta), the additional processing of personal data apply:

“Customer instructs Supplier to process user-generated personal data concerning Customer’s end-customers through the BigCommerce Integration, as follows:

If Customer’s end-customer accepts website tracking in BigCommerce, the following personal data will be transferred from BigCommerce to Voyado Engage:

Website activities by the data subjects (add-to-cart products, product page views etc.)

If Customer’s end-customer places an order, subscribes to newsletters or creates an account, the following personal data, as applicable, will be transferred from BigCommerce to Voyado Engage:

• Name 
• Address 
• E-mail address  
• Telephone number 
• BigCommerce Customer ID 

The personal data is processed for the purpose of providing the BigCommerce Integration and stored in accordance with the retention period outlined in the Data Processing Agreement.

Logs containing personal data for the purpose of troubleshooting and monitoring the health of the BigCommerce Integration will be stored for a maximum of three (3) months.

For additional sub-processors, see the list of sub-processors at https://voyado.com/legal/.”

If Customer uses the Supplier’s integration towards Svix as a "Webhooks as a Service" platform. This keeps your Shopify account in sync with any changes made to a customer's marketing preferences for email, postal and SMS communication.

For the purpose of using Svix Webhook as a service platform to integrate the Product with other systems in the Customer’s eco system, the Supplier will use additional sub-processors (see the list of sub-processors at https://voyado.com/legal/). The sub-processors will process any personal data selected by Customer to be transferred through the integration.