In order to sync reviews from Customer Engagement to Google, so they can be visualized in Google Shopping, you need to set up a synchronization in Google Merchant Center.
To have this synchronization, you need:
- Your GTIN in your product feed that exists in Customer Engagement. The Voyado team will add this to your data model.
- An FTP connection to Voyado's FTP that you set up in Google Merchant Center. Reach out to Voyado to get access.
- Product Ratings activated in Google Merchant Center.
To activate the synchronization, follow these steps in Google Merchant Center:
- If you haven't done so already, fill in this Product Ratings Interest Form to enable product review feeds inside your Google Merchant Center account.
- After the form has been processed and approved, you should see the Product reviews tab under Marketing in your Google Merchant Center account.
- Log in to your Google Merchant Center account.
- Go to Settings > Data sources > Sources for product reviews.
- Add the sFTP connection provided by Voyado.
- Click Synchronize.
For more information, see Google Review Instructions.
Only reviews that have review text and data from the product feed (GTIN and URL) will be synchronized.