Syncronize reviews to Google Merchant Center

In order to sync reviews from Customer Engagement to Google, so they can be visualized in Google Shopping, you need to set up a synchronization in Google Merchant Center.

To have this synchronization, you need:

  • Your GTIN in your product feed that exists in Customer Engagement. The Voyado team will add this to your data model.
  • An FTP connection to Voyado's FTP that you set up in Google Merchant Center. Reach out to Voyado to get access.
  • Product Ratings activated in Google Merchant Center.

To activate the synchronization, follow these steps in Google Merchant Center:

  1. If you haven't done so already, fill in this Product Ratings Interest Form to enable product review feeds inside your Google Merchant Center account.
  2. After the form has been processed and approved, you should see the Product reviews tab under Marketing in your Google Merchant Center account.
  3. Log in to your Google Merchant Center account.
    1. Go to Settings > Data sources > Sources for product reviews.
    2. Add the sFTP connection provided by Voyado.
    3. Click Synchronize.

For more information, see Google Review Instructions.

Only reviews that have review text and data from the product feed (GTIN and URL) will be synchronized.

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