This article lists the data you can access through the Voyado MCP (Model Context Protocol) server and agent. Use it to check which KPIs, breakdowns, and data sets exist. It covers sales, communication, customer base, loyalty, targeting, and contact data.
Sales and attribution
KPIs
- Net Revenue
- Purchase Amount
- Return Amount
- Purchasing Contacts
- Return Contacts
- Net Revenue Per Contributing Contact
- Purchase Amount Per Contact
- Return Amount Per Contact
- Purchase Frequency
- Return Frequency
- Average Purchase Amount
- Average Return Amount
- Average Basket Size
- Average Return Basket Size
- Purchase Occasions
- Return Occasions
- Occasion Return Rate
- Purchase Articles
- Return Articles
- Article Return Rate
- Attributed Purchase Amount
- Non-Attributed Purchase Amount
- Attributed Purchase Amount - Automation Emails
- Automation Emails Delivered
- Purchase Amount Per Message - Automation Email
- Attributed Purchase Amount - Automation SMS
- Automation SMS Delivered
- Purchase Amount Per Message - Automation SMS
- Attributed Purchase Amount - Manual Emails
- Manual Emails Delivered
- Purchase Amount Per Message - Manual Emails
- Attributed Purchase Amount - Manual SMS
- Manual SMS Delivered
- Purchase Amount Per Message - Manual SMS
- Top Performing Product
- Top Performing Product Category
- Top Performing Products
- Top Performing Product Categories
- Contributing Contacts
Views and breakdowns
- Sales per store
- Revenue by store type
- Store revenue year over year
- Repeat purchase rate
- First purchase cohort retention
- Top products by store
- Store daily attributed sales
- Largest receipts
- Store receipts
- Receipt lines
Communication
KPIs
- Sent Messages
- Delivered Messages
- Delivery Rate
- Hard Bounces
- Hard Bounce Rate
- Soft Bounces
- Soft Bounce Rate
- Unique Opens
- Open Rate
- Unique Clicks
- Click-To-Open Rate (CTOR)
- Click-Through Rate (CTR)
- Unsubscribes
- Unsubscribe Rate
- Attributed Revenue
- Attributed Revenue Per Delivered
- Attributed Revenue Matched To Delivered Messages
- Attributed Receipts
- Attributed Receipts Matched To Delivered Messages
- Average Receipt
- Conversion Rate
- Manual Sendout Count
- Automation Workflow Count
Sendout rankings
- Top Sendouts By Revenue Per Delivered
- Bottom Sendouts By Revenue Per Delivered
- Top Sendouts By Click-Through Rate
- Bottom Sendouts By Click-Through Rate
- Top Sendouts By Conversion Rate
- Bottom Sendouts By Conversion Rate
- Top Sendouts By Unsubscribe Rate (lowest rates)
- Bottom Sendouts By Unsubscribe Rate (highest rates)
Views and breakdowns
- Performance by marketing group (sent, delivered, opens, clicks, unsubscribes)
- Attribution by marketing group (revenue and receipts)
- Workflow summary (email and SMS)
- Workflow trend
- Workflow message breakdown
- Sendout performance
- Sendout time heatmap
Automation workflows
- Workflow performance
- Sales Automation Workflow Performance
- Workflow top by click-through rate
- Workflow bottom by click-through rate
- Workflow top by conversion rate
- Workflow bottom by conversion rate
- Workflow top by revenue per delivered
- Workflow bottom by revenue per delivered
- Workflow top by unsubscribe rate
- Workflow bottom by unsubscribe rate
Content and setup data
RCS content
RCS stands for Rich Communication Services.
- RCS Content Templates Data
- RCS Content Data
Email content
- Email Content Templates Data
- Email Content Data
- Email Content Message Settings Data
Marketing group
- Marketing Groups Data
Test scenarios
- Test Scenario Serialized Value
- All Test Scenarios
- Test Scenario Groups
Tracking
- Total Abandoned Carts
- Total Abandoned Carts Filtered By Date Time Range
Workflow data
- Available Activities
- Available Triggers
Customer base
- Period Growth
- Period Growth (Absolute)
- Contacts First Day Of Period
- Contacts Last Day Of Period
- New Contacts
- Deleted Contacts
- Active contacts
- Email Reachability
- Reachable Contacts By Email
- SMS Reachability
- Reachable Contacts By SMS
- Total Contacts - Lifecycle Stage
- Email Reachability - Lifecycle Stage
- Reachable By Email - Lifecycle Stage
- SMS Reachability - Lifecycle Stage
- Reachable By SMS - Lifecycle Stage
- Reached Contacts
- Reached Contacts - Channel / Source
- Reached Purchasing Contacts
- Messages Per Reached Contact
- Delivered Messages To Reached Contacts
- Unique Open Rate Per Reached Contact
- Click-Through Rate Per Reached Contact
- Contact Conversion Rate
- Purchase Frequency (Reached Contacts)
- Contact Average Purchase Value
- Purchase Value Per Reached Purchaser
- Purchase Value From Reached Contacts
- Receipts From Reached Contacts
Loyalty and promotions
Reward voucher
- Reward Voucher Reactivation Limit
- Reward Vouchers By Promotion ID
- Unexpired Vouchers By Contact IDs
- All Promotions
- Promotion Count
Promotion assignment
- Assignments For Contact
- Assignments For Promotion
- Assignment Count For Contact
- Assignment Count For Promotion
Multichannel promotion
- All Promotions
- Promotion Count
- Promotion Assignments
- Recipients
- Redeemed Promotion Assignments
Mobile Swipe
- All Promotions
- Promotion Count
- Mobile Swipe Used Codes
Rewards
- Member Level Names
- Member Level Contact Counts
- Member Levels By Contact IDs
- Member Level History By Contact IDs
- Point Definitions
- Point Balances By Contact IDs
- Point Accounts By Contact ID
- Point Statistics By Contact ID
- Point Transactions By Contact ID
- Point Conversion Factors
- Point Conversion Factor By Currency
- Bonus Model
- Voucher Table
- Point Expiration Settings
- Rewards Configuration
- All Promotion Templates
- Promotion Template By ID
- Generation Capable Templates
Target audiences and segmentation
Target audience
- Total Contacts
- All Target Audiences Names
- Info About A Specific Target Audience
- Target audiences in use
Target audience filter
You can get all communication and automation workflow data above for a specific target audience.
Segmentation
- All Segmentations
- Segmentation Statistics
- Query Details For Segmentation
Labels
- Total labels
Contact
- Contact base size
- Contact channel data coverage
- Contact registration summary
- Contact registration trend
- Contact lookup
- Contact type distribution
- Contacts by contact type
- Contact distribution
- Contact count by dimension value
- Contact count by marketing group
- Reached contacts by marketing group
- Contact profile completeness
- Contact upcoming birthdays
- Contact message activity
- Contact receipts
- Contact current store
- Purchasers after message