Introduction to Online Ads

The Engage Online Ads integration enables you to collect customer leads from platforms such as Meta (Facebook, Instagram, Messenger) and TikTok and sync them seamlessly into Engage.

When an end-user fills out your lead form, their information can be securely sent into Engage, where it's ready to trigger an automation, add to a segment, or start a nurture journey, allowing your team to focus on conversion and not admin.

If you're already using Meta or TikTok leads, the Online Ads integration is your fastest path to turning clicks into conversions and building meaningful customer relationships right from the first interaction.

Reach out to your Voyado account manager to learn more about Online Ads or to request activation.

User value

The value offered by Online Ads in Engage includes:

Automatically transfer leads generated from Meta / TikTok into Engage
Create user segments based on campaign source, demographics, and lead preferences
Trigger personalized email flows in Engage when a lead is collected
Minimize lead response time, improving conversion rates and campaign efficiency
Eliminate the need for third-party tools such as Zapier and reduce costs
Follow up on leads across other channels like SMS, email, or push notifications
Simple setup process for customers to connect their existing ads account with Engage
Measurable improvements in lead-to-customer conversion rates due to faster follow-ups

With the Online Ads integration, you can engage with new leads while they're still warm, using Engage's powerful automations engine to:

Send a welcome email or SMS
Assign leads to the right customer lifecycle stage
Personalize follow-ups based on form responses

Technical requirements

For this integration you will need:

A Meta Leads / TikTok Ads account
A Voyado Engage license

This integration is a part of the Online Ads offering and will not affect the general licence cost for customers. However, an onboarding fee may be applied.

Example use cases

Once your leads are in Voyado, you can do the following:

Trigger welcome flows

Send an automatic email or SMS welcome
Confirm customer's opt-in and start building the user journey

Example: A retailer runs a “New Season Lookbook” campaign on Instagram. As users sign up, they're automatically added to a targeted welcome flow in Engage.

Segment smartly

Split the leads depending on campaign, consent, interest, etc. For example, everyone who came from a specific campaign can get a unique message.

Example: A beauty brand offers free samples via a TikTok Lead Ad. Every lead is added to a VIP segment and receives a follow-up offer by email and SMS.

Create automations

Example: A new contact comes into Engage from a Facebook Lead Ad / TikTok ad. Then using the Engage automations engine, you can:

Send a welcome email on day 1
Send a discount reminder on day 3
Ask about preferences on day 5

Follow up and measure conversion

Track how many of your leads make purchases, or open emails sent to them, on click on links in emails.

Then optimize your ads based on this.

Tips for best effect

Tag leads based on which campaign/form they come from. This can be done either by using labels, or with a custom source field in Engage that is mapped in the configuration area.

Make sure to sync consent correctly; this is especially important for SMS. Use personal feeds right after the leads come in. The “golden hour” is often decisive.

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