You can add "Add to Wallet" download buttons directly to your emails in Design Studio. Each button links to the member's personal createPassUrl, a smart download link that automatically handles device detection and displays the correct experience for iOS, Android, and desktop.
This article covers how to add a download button to an email and how to set up localized Apple and Google Wallet button images.
How it works
Each member's createPassUrl is available as a personalized field in Design Studio. When you add this field as the link on a button or image in your email, every recipient receives a unique download link that opens the correct wallet for their device.
Use the pre-defined Wallet card module
To add a download button to your email you need to use the pre-defined Wallet card module. This module includes everything you need, the card image, the Add to Wallet button, and the correct download link, ready to drop into any email.
- Open your email in Design Studio
- Click to add a new module
- Go to the Starter Library and open the Loyalty and retention section
- Select the Wallet Card module and add it to your email
- Choose which wallet card the Module is connected to by going to the modules Wrapper and choosing your Card.
The module is pre-configured with the createPassUrl personalized field and with dynamic images using the personalized fields Apple image URL and Google image URL. These dynamic images fetch the market for each contact and show the button in the correct language. You can adjust the layout and copy to match your brand. If you want the same language for all markets, you will need to download the Apple and Google Wallet button images yourself and upload them to the Image Archive.
Apple Wallet buttons
Apple Wallet guidelines and asset files
Google Wallet buttons
Google Wallet guidelines and asset files
Best practices
- Include a card image alongside the button, showing the actual card makes the value tangible and increases download rates.
- Place the button above the fold in dedicated card emails so members see it without scrolling.
- Suppress the module for existing card holders, use Engage segmentation to only show the download button to members who have not yet downloaded their card. Engage tracks card installation status per member.