The Sales Dashboard in Analytics gives you a powerful view of your sales performance — but the insights it surfaces are only as good as the data behind them. If you're noticing unexpected results, missing categories, or figures that don't add up, this article walks you through the most common causes of poor data quality and what you can do to fix it.
What causes poor data quality?
Most data quality issues in the Sales Dashboard come down to one of the following:
- Missing article attributes — articles without a main category or brand can't be grouped or filtered correctly, which means sales data appears uncategorized, displayed as NULL, or is excluded from certain views.
- Workarounds that affect how sales are reported — for example, handling discounts as returns, or using fields for purposes they weren't intended for. This distorts how revenue, returns, and discounts are calculated and presented in the dashboard.
- Integration gaps — if your product feed or transaction data isn't sending all required fields to Voyado, the dashboard won't have enough information to display accurate results.
Using fields as they're intended is key. If Voyado has a dedicated discount field, use it for discounts. If it doesn't fit your workflow, let us know — your feedback helps us improve. See Share feedback on missing data below.
Which fields matter most?
These article attributes have the biggest impact on the Sales Dashboard:
- Main category — used to analyze sold articles by category.
- Brand — used to analyze performance by brand.
- Article number / SKU — the core identifier that ties transactions to articles.
If any of these are missing or incorrect on your articles, that's the first thing to address.
Which path is right for you?
There are three ways to address data quality issues, depending on the type of problem and how extensive the fix needs to be.
| Situation | Recommended path |
|---|---|
| You want to understand how your article data looks, including main category and brand. | Look through your article data through the Admin interface in Engage. |
| You want to clean up existing data — for example, add a category or brand, or remove articles not connected to a purchase. | Contact Voyado Support (depending on how large the job is, it may result in a project to improve data quality). |
| You want to change how data is sent to Voyado or run a larger data improvement initiative. | Engage Professional Services via your Account Manager. |
Understand your article data in Engage
If you have access to the Admin interface (the gear icon at the bottom of the left-hand menu, under Administration), you can view your article data directly.
- Go to Administration and select Article list.
- Review your articles.
- If you need help to improve your data, contact Support.
When we re-import an updated article list, the changes typically apply historically in reports and the dashboard — not just going forward. This means your Sales Dashboard will reflect the corrected data across past transactions as well. There may be a delay of up to one day for the dashboard to update after re-importing.
We cannot remove articles that are connected to a purchase.
Get help from Support
If you need to update article data, clean up your data, or aren't sure where to start, our Support team is your first point of contact. They can help clean up data directly and guide you to the right next step.
You can reach Support via the Help option in the left-hand menu, or through your usual support channel.
Run a larger data improvement initiative
If the issue is rooted in how your systems are set up or how data is being sent to Voyado — for example, if your integration needs to be reconfigured, or you want to make a more extensive improvement to your data quality — this requires a more structured initiative.
Reach out to your Account Manager (AM) to start the conversation. They'll connect you with our Professional Services team, who can work with you on a plan tailored to your setup.
Share feedback on missing data
If there's a data point or metric you'd like to see in the Sales Dashboard that isn't there today, we want to hear about it. Share the insight with your AM or Customer Success Manager (CSM) — they'll make sure it reaches the right place internally so we can consider it as we develop and prioritize our roadmap.