Setting up Bonnie AI translation

Bonnie can translate your campaign content directly in Design Studio, keeping your brand voice and translation rules consistent across all markets. Before you can start translating campaigns, you need to configure your brand voice and translation rules in Config Hub. This is a one-time setup per market, but you can return and adjust it at any time.

Brand Voice & Glossary

Brand voice: Bonnie learns how your brand communicates by analyzing either your previous campaign emails or your website. You can also add your own description of tone of voice. This helps translations adapt your tone and style to each market, not just translate words literally.

Glossary: You can define a glossary of terms that should always translate a specific way, or never translate at all, like product names or brand terms. These are strict rules. Bonnie applies them exactly as you define them.

Prerequisites

• Access to Voyado Engage with Design Studio enabled
• Extended AI as an add-on
• Marketing Groups set up for each market and language you want to support
• Access to Config Hub. If you don't have Config Hub access, contact your CSM or support to request it.

Step 1: Set up brand voice

You set up brand voice on a general level, or for each market or language separately. If you have multiple markets with different tones, configure each one individually.

1. Go to Config Hub.
2. In the left menu, go to Language & tone rules under Markets.
3. Click Language & tone rules.

Choose to do the setup on a general level or per market. There are four ways to generate your brand voice with AI - use whichever suits you best.

1. Analyze your past sendouts - this only works if you have earlier sendouts from Design Studio
2. Scan your ecom 
3. Upload document
4. Start from scratch - copy and paste instructions from another AI tool or a file you have, or write your own instructions as text.

Option A: Analyze your past sendouts (Market level only)

If you've sent campaigns before in Design Studio, Bonnie can analyze them to learn your tone. We recommend this if you have earlier sendouts from Design Studio.

1. Click Generate tone of voice.
2. Choose Analyze sendouts.
3. Bonnie will scan your previous emails and suggest tone characteristics.
4. Review the suggestions. You can edit the text directly in the text field if you want to adjust or add more details.
5. Click Save.

Analysis takes a few minutes. The more emails Bonnie analyzes, the better it understands your style. You can refine the result afterwards. 

Option B: Scan your ecom (General and market level) 

If you're new to Design Studio or don't have past emails to analyze, Bonnie can scan your website per market to learn your tone. On the general level, you can choose one market to base the brand voice on. Or you can scan each market's specific site individually.

1. Click Generate tone of voice.
2. Click Scan ecom.
3. Enter the URL of your market's website, for example your Swedish or German website.
4. Click Scan website.
5. Review the tone characteristics Bonnie suggests. You can edit the text directly if you want to refine it.
6. Click Save.

Scanning takes a few minutes. You can refine the result afterwards. 

Option C: Upload document (General level only)

If you have brand guidelines saved in a file, you can upload that file and it will be converted into instructions for brand voice. You can refine the result afterwards.

Scanning the document will also generate suggested glossary terms. This glossary will need to be approved by you before being added to the instructions.

Option D: Start from scratch (General and Market level) 

If you prefer to write your own tone of voice instructions, open each market and type directly into the text field. Be specific about how you want to sound. Include examples of words you use, the formality level, and any key phrases that matter to your brand.

Refining your brand voice

You can always return to Config Hub and refine the generated brand voice in the text field. The better your brand voice is configured, the better your translations will be. If translations don't feel right, review your brand voice rules and consider re-analyzing or scanning a different part of your website.

Step 2: Set up translation rules (glossary)

Translation rules let you lock in exactly how certain terms should translate. This is useful for product names, brand terminology, or specific words you want to keep consistent across all markets.

Add a term to your glossary

1. In the same Language & tone rules dialog, go to the Glossary section.
2. Click + Add term.
3. Enter the original term, for example "Buy now", and write exactly how it should translate, for example "Shoppa nu" in Swedish.
4. Click Save.

Glossary entries are strict. Bonnie will always translate these terms exactly as you've defined them, with no flexibility or variation. Use this for words that must stay consistent.

Apply to all markets

If all your markets share the same glossary terms, use Apply to all to save time. If a specific market needs different translation rules, open each market to set or adjust specific entries.

Troubleshooting

I don't have access to Config Hub. Contact your CSM or support team to request access. You'll need this to set up brand voice and translation rules.

My brand voice doesn't feel right. Go back to Config Hub to review and refine your settings for each market.

A term keeps translating wrong even though I added it to the glossary. Check that your glossary term exactly matches the term in your content. If the issue persists, contact support.

When everything is configured, you're ready to start translating: 
https://help.engage.voyado.com/hc/en-gb/articles/28090479778460-Translating-campaigns-with-Bonnie-BETA