AI Translation in Design Studio

Once your brand voice and translation rules are set up in Config Hub, you can translate campaigns directly in Design Studio.

Translation works for all channels in Design Studio, so you can use the same workflow for every campaign you create, and have it translated based on the locale of your selected Marketing Group. Bonnie translates your content for all your markets at once, applying your brand voice and glossary rules as it goes.

Before translating your campaign

If you haven't set up brand voice and translation rules yet, see Setting up Bonnie campaign translation before continuing.

Translate your campaign

The steps are the same for every channel in Design Studio.

1. Create or open a campaign in Design Studio.
2. Make sure you've added all the content you want to translate, including headlines, text, and CTAs.
3. Click Translate in the top toolbar.

Choose your scope

A dialog appears and asks how you want to translate:

• All included markets: Translate your base content to all marketing group languages you have set up.
• Specific marketing group: Translate to only a specific market.

You can also select Replace existing translations if you've translated before and want to retranslate everything, overwriting any manual edits you made.

Start the translation

Click Start translation. Bonnie translates all your content, applying your brand voice and translation rules as it goes. The process may take a few minutes depending on how much content you have.

Review and refine

When the translation is complete, review the results. If you want to adjust something:

1. Open the Bonnie chat.
2. Ask for changes. For example:
   • "Make this more formal for the German market"
   • "Change 'promotion' to 'offer' in all translations"
   • "Adapt it to the Gen Z audience"

Bonnie updates the translations in real time. You can ask follow-up questions and iterate until you're happy with the results.

Publish

When your translations look good, publish your campaign as you normally would.

Tags and personalization fields

Merge tags and personalization fields are not translated. They remain unchanged to ensure that dynamic content continues to work as expected.

Manual edits stay in place

Once you manually edit a translation in a specific market, those edits won't be overwritten if you retranslate later. For example:

1. You translate your campaign to Swedish, German, and Norwegian.
2. You open the German version and manually change some wording.
3. Later, you update your source content and retranslate.
4. The German edits you made stay in place and are not replaced by the new translation.

If you retranslate with Replace existing translations turned on, those edits are overwritten. Only use this if you want to start fresh. This is important to understand if different people work on different markets, as each person's edits in their market are protected unless this option is selected.

Translating added content

If you later add new elements to your design, you can run the translation again. Only the missing content will be translated and added. Existing translated or manually edited text will remain unchanged.

Best practices

• Start with one market. If you're new to this workflow, translate a single market first to see how Bonnie handles your content, then add more.
• Consider text in images. Text that appears in images is not currently translated. If your campaigns include important text in images, you may need to handle those manually or update the image files separately.

Troubleshooting

I want to retranslate, but I'm worried about losing my edits

Your manual edits in specific markets are protected and won't be overwritten unless you select Replace existing translations. To be careful, choose Specific marketing group and only retranslate the markets you haven't manually edited.