Testing Meta Leads

After setting up your Meta Lead Ads integration in Engage, you'll want to test that your setup works as expected. You can use Facebook's built-in Lead Ads Testing Tool to create test submissions that simulate a real lead. This is especially useful before running a live campaign.

Before you begin testing, make sure that:

  • Your Facebook Page and Lead Form are already created.
  • The Meta Lead Ads integration is active in Engage.
  • You've selected the correct Page and Form in the integration setup.
  • Your Facebook user has the correct permissions.

1. Open the testing tool

Visit Meta's Lead Ads Testing Tool.

2. Select Facebook Page and Lead Form

From the dropdown menus:

  • Choose the Facebook Page running your lead ad.
  • Select the form you want to test.

If you don't see your form listed, ensure it is published and attached to the selected Page.

3. Create a test lead

Click Create Lead to simulate a new lead submission.

This lead will not appear in Ads Manager or your Page Inbox. It is only sent through the API integration.

4. Verify the lead in Engage

Once the test lead has been created, go back to Engage and verify that the lead exists.

You can do this in two ways:

  • Search directly for the contact in Engage.
  • Look for the contact using segmentations based on:
    • customSource: [name of form]
    • source: Facebook

5. Troubleshooting

If the lead doesn't appear:

  • Ensure your Facebook user has Leads Access to the Page.
  • Recheck that the correct Page and Form are selected in Engage.
  • Check whether the lead was already created. Duplicate test submissions may be ignored if your form does not allow duplicates.
  • Go to Facebook BusinessSettingsIntegrationLead AdsCRM and verify that Voyado Lead Ads app is selected.
meta-leads-testing-01.png

Go to the Facebook Business page

To remove test data, delete the test contact directly in Engage after verification.

You can also see these steps in the following video:

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