The "Approved consent" trigger can be used to follow up on or send communication to contacts when they approve a specific consent. Here are some situations and considerations to keep in mind when using this trigger.
The trigger
Approval scenarios that will not activate the trigger
- Consent is approved upon contact registration.
- Contact creation by transaction import.
- Contact imported via CSV.
Consent vs. contact preferences
Consents are optional and are configured by users themselves. They can, for example, be used to segment on whether a contact has approved Terms and Conditions or consented to receiving specific marketing communications. Consent fields can have one of the following values: "Not Set," "Yes," or "No".
Although consents can be used to define recipients for sendouts, they are different from Contact preferences. A contact may approve a specific consent while still not being considered reachable by email or reachable by SMS.