Voyado processes personal data in accordance with the Data Processing Agreement (the “DPA”). The DPA contains general information on processing activities in Voyado Engage. This data processing specification describes Voyado's additional processing of personal data that occur if Customer uses AI Functionality in Voyado Engage. Unless otherwise stated, the categories of personal data and data subjects are the same as those described in the DPA.
Voyado Engage includes the AI-powered functionalities “predictive scoring” and additional AI capabilities made available through the Extended AI Component. The AI functionalities are designed to support the Authorized User's analysis, targeting and content creation, and are not intended for automated decision-making within the meaning of the GDPR.
Predictive scoring
The Product uses machine learning models to calculate predictive scores (churn prevention and Customer Lifetime Value (CLV)), based on the data subjects’ behavioural and transactional data. If Customer elects to use such functionality, Voyado will process such predictive scores. The scores may be used by the Customer for segmentation and targeting purposes.
Extended AI
Customer’s use of the Extended AI Component entails additional processing of personal data by the Supplier, as further described below. The personal data may be used for, e.g., AI-assisted reports, AI-assisted targeting and AI-assisted content generation.
Bonnie AI
The AI-powered assistant Bonnie enables users to interact with the Product through a conversational interface. The assistant may access and process personal data in the Product or input provided by the user to provide guidance, answer questions and support the user’s use of the Product, such as creating audience segments, configuring automation workflows and generating content drafts. Any actions in the Product based on the assistant’s output, such as creating audience segments or automations, are initiated and controlled by the user.
Product suggestions
The product suggestions feature offers the ability to present personal product suggestions in email and onsite (via API) for Contacts with the required data basis. Customer’s use of the product suggestions feature entails additional processing of personal data by Supplier, as follows:
"Product suggestions uses purchase history and tracking data combined with a Contact ID to generate a table with Contact ID's consisting of calculated values per Contact, using machine learning. These values may then be used by Customer to send product suggestions by email.
If Customer places a script on their webpage, and the end-customer agrees to the use of cookies when in logged-in mode, a Contact ID will also be connected, enabling the transmission of additional personal data consisting of information on products the end-customer has viewed on the webpage. If Customer also uses the Component “Abandoned Cart”, information on products placed in the cart will also be added.
Customer may further connect an API to enable product recommendations directly onsite when an end-customer has signed in. Personal data is not shared with any third party (except for already approved sub-processors) unless Customer instructs Supplier of such processing, for example by instructing Supplier to allow access to one of Customer’s other business partners. Such instructions shall be documented in writing."
Customer is reminded of its obligation as a data controller to update any privacy policy information, consents (if applicable), cookie settings and cookie declarations necessary under applicable privacy legislation.
Insights with AI (AI-assisted reports) - BETA
Voyado's AI chat assistant helps you understand KPIs and reports. When you use our AI-assisted insights functionality, Voyado will process personal data, such as the user ID, timestamp and any personal data that you enter into the Product (chat history). This data will be stored for 14 days from the time of interaction with the AI chat assistant.
Product affinity (AI-assisted targeting)
AI helps you get the right segments for product marketing. When using this AI-assisted targeting functionality, Voyado will process personal data regarding purchases in accordance with the DPA.
Purchase personas (AI-assisted targeting)
AI helps you prepare groups based on how recent (R), how frequent (F) and how much money (M) was involved in the purchase. When using this AI-assisted targeting functionality, Voyado will process the personal data categories set out in the DPA.
Churn prediction audiences (AI-assisted targeting)
AI prepares pre-packaged groups of people corresponding to specific intervals of Voyado’s predictive scoring of Contacts in regards to their churn risk. When using this AI-assisted targeting functionality, Voyado will process the personal data categories set out in the DPA.
AI-assisted SMS creation
Use AI to generate short SMS messages that sell. When using AI-assisted SMS creation, Voyado will process any personal data that you insert into the Product.
AI-assisted subject lines and A/B testing
Get help in generating variants of your subject line and A/B test more often. When using Voyado's AI-assisted subject lines and A/B testing, we will process any personal data that you insert into the Product.