The new Analytics experience in Voyado Engage introduces clearer metrics, updated terminology, and improved filtering compared to legacy Reports. These changes are designed to make it easier for you to understand performance, compare results, and focus on insights that drive action. This article explains what has changed and why those changes were made, so you can more easily navigate the new experience and interpret your data with confidence.

Metrics shown in the dashboard

Only unique metrics are shown in the new Analytics experience. This includes unique opens, unique clicks, click-through rate (CTR), and click-to-open rate (CTOR). Gross metrics are no longer displayed. 

Terminology updates

Some terms have been updated to better reflect how customers interact with your communications.

• "Opt-out" and "opt-out rate" are now called "Unsubscribes" and "Unsubscribe rate", which are directly tied to email actions.
• The term Opt out will instead be used going forward to describe when a contact opts out of communication for a specific channel.

Removed metrics and fields:

To reduce clutter and keep analytics focused on relevant insights, some metrics and fields have been removed.

• Number of receipts has been renamed to No. of purchases since it does not include all receipts (only receipts with a purchase connected to it, not receipts with only returns)

• Latest receipt date has been removed. 

• Revenue per receipt has been renamed to Average purchase value. 

• Subject line is no longer shown, since personalization means a single sendout can include many different subject lines.

• The activity column for automation emails has been removed, as the communication channel already provides this context.

• Sent date and time is not included

New metrics and visualizations:

• We have introduced an overview including Message volume and delivery metrics on all messages, including bounce data, before it is split by channel and send type as you recognize from old reports. 
• Reported as spam is included in the tableview
• The overview section highlights high/low performing sendouts and optimal timing for communication.

Filters: What’s changed?

New filters:

For the date filters, the default setting will be this month compared to last month. 

This month will show this month so far (month to date), and comparison period will show last month (the entire last month)

Compare periods filter

The Compare periods filter lets you easily see how your current results stack up against a previous time period without switching views or running separate reports. When enabled, key metrics automatically show the difference between the selected period and the comparison period, helping you quickly spot trends, increases, or declines.

New audience filters: 

• Target audience
• Gender
• Age
• Country
• Contact Type
• Marketing group (New editor)
• Recruited store 
• Current store (also known as Favorite store)
• Attribution strategy
  • Delivery/Open/Click (only delivered for SMS)
  • Attribution window days
    • 7,3,1 days
  • Store type
    • Physical store/ecom

Article last reviewed 24 March 2026 06:00