Image specifications

All images must be provided in PNG format and have a minimum dimension of 1000 pixels in either height or width.

The Header Logo and Strip Image must use transparent backgrounds, while the Card Icon must use a solid background (no transparency).

Image types and aspect ratios

Card Icon: Shown on the lock screen and in apps such as Mail. Aspect ratio: 1:1

Header Logo: Displayed in the top-left corner of the pass. Aspect ratio: 160:50

Strip Image: Displayed between the header logo and front fields in Apple Wallet, or at the bottom of the card in Google Wallet. Aspect ratio: 192:74

Notes on images

Images are automatically scaled to suit different devices. Maintaining the correct aspect ratio is important to avoid cropping or excessive scaling.

Google Wallet does not support custom label or text colours. Text colour is automatically adjusted based on the background.

Fields

Fonts and text sizes are fixed and cannot be changed. Both Apple and Google Wallet apply their own default styles.

Apple allows one label colour and one text colour per card.

Field types

Card Title: Displayed in Apple Wallet notifications.

Header Field / Header Value:

• Apple: Top-right corner
• Google: Middle-left
• Keep text short to avoid truncation.

Front Fields: Space for two fields, such as a name. Each field contains a label and a value.

Information Fields (back of card): 

• Multiple fields are supported
• Field values may include links
• Two fixed fields are reserved for push notifications: Announcement and Announcement URL

Example

Article last reviewed 16 February 2026 14:30