A Point Shop Offer in Engage lets you define which rewards members can buy using their points. You set the point cost, time period, and the actual reward delivered to the member.
Every Point Shop Offer consists of two linked components:
- Point Shop Item (the item the member buys with points)
- Multichannel promotion (the reward that is bought)
Before setting up a Point Shop Offer, make sure that:
- Your Engage environment is configured for Point Shop functionality and multichannel promotions.
- The member segments that should access the offer are clearly defined.
Follow these steps to create a Point Shop Offer in Engage.
1. Navigate to Point Shop Offers
In the Engage main menu, go to Loyalty > Points and Rewards > Point Shop. This is where you'll manage all offers you want to present in your Point Shop.
2. Create the new Point Shop Offer
Select New point shop offer to begin the configuration.
Add a name to the Point Shop Offer. This is only visible in Engage and via API. To set the title shown to members in different channels, use the Title field in the offer design.
If you've already created a draft of a multichannel promotion, select Show existing promotions and find the draft in the list.
Select Save to proceed to the page where all settings are configured.
3. Set point cost and validity
Cost: Define how many points a member must spend to purchase the offer. Members can only purchase the offer if they have the required point balance.
Validity: Add a validity period to define when the Point Shop Offer will be visible in the shop, for example on My Pages or at checkout.
4. Configure reward settings
Channel and type
Decide if the reward can be redeemed in-store, online, or both.
- Toggle In-store to make the offer available via POS. You can also add cash register instructions here.
- Toggle Online to make the offer available at online checkout.
Set the type of discount per channel:
- Monetary discount or Discount in percent can in some cases be interpreted by the cashier or e-commerce system. Monetary discount is set in the tenant's group currency.
- External promotion code is an ID for connecting with an existing promotion, coupon, or offer in POS or e-commerce. In this case, Engage has no knowledge of what the reward contains — the logic is controlled by POS or e-commerce.
Validity settings
These validity settings determine how long a reward remains active for each customer. There are two ways to define when a reward ends:
After purchase: Defines the validity period in days or months from the time of each customer's purchase. The reward expires individually based on when the Point Shop Offer was bought. Use this when the reward should be active for a set duration, such as "30 days after purchase."
Specific date: Sets a fixed calendar end date for the reward. All customers who purchase the offer will have the same end date, regardless of when they buy it. Use this when you want the reward to end on a specific day, such as "Sunday, March 31."
5. Add your design
You can create a visual element to support your Point Shop Offer by adding an image, title, description, and optional link. This design can be used in email (Design Studio) or displayed wherever the offer is featured.
To add a design:
- Choose image: Upload an image that represents the offer or reward — for example, a campaign banner, logo, or product image.
- Add a title (optional): Enter a short, descriptive title that captures the purpose or name of the offer.
- Add a description (optional): Give more context or messaging — what the offer includes, who it's for, or why it's valuable.
- Add a link (optional): Include a URL to direct customers to more information, a landing page, or terms and conditions.
When you're done, select Save to keep the design, or Cancel to discard any changes.
6. Personalize the Point Shop
You can personalize the Point Shop by targeting each offer to a specific audience.
The point cost is the first rule that controls who can see and purchase the offer — only members with enough points will be eligible. In this step, you can add further personalization to make the shop experience more relevant.
For example:
- Show the offer only to Gold tier members, or adjust the point cost based on tier — perhaps higher for Silver and lower for Gold.
- Make local offers visible only to nearby members, such as event rewards in Amsterdam shown only to members living in or near Amsterdam.
This ensures each member sees the most relevant offers based on their profile, behavior, or location.
7. Save and publish
Once everything is set up, select Schedule/Activate to make the offer available. It will be visible in the shop for eligible members during the defined period.