If you work with multiple markets, you'll often need the same module in different languages. Using the localization function in Email Design Studio, you can create a module once and then easily adapt the content for each market, while keeping the same design across all local variants.
You can do this by first building the structure and design of the module in Design mode. Your email design is then automatically shared across all of your specified marketing groups. When you switch to Localization mode, all you need to do is adjust text, links, and other content for a specific language.
In this example, we'll create a header module, but the same workflow applies to any type of module.
Create the base design
Start by creating the base layout of your module in Design mode. This base design will then be shared across all marketing groups automatically.
- Start with an empty canvas.
- Add a one-column row.
- Inside the row, add a text element, an image element, and a menu with links.
- Add your text, logo, and links, and adjust spacing and styling until the layout is how you want it.
Everything you do in Design mode defines the shared structure and appearance of the module. This is what will be inherited by all marketing groups you're working with.
Localize content per marketing group
Some parts of a module usually need to be localized, such as the "View in browser" text, menu items, or links connected to the logo.
To adapt the content, switch from Design mode to Localization mode using the dropdown in the top-left corner. When Localization mode is active, a second dropdown appears where you can select one of your specified marketing groups, for example "SE – Swedish".
The layout will remain exactly the same, but any changes you make will only apply to the currently selected marketing group. In this example, the creator has chosen to edit the copy and hide one menu option in the Swedish version of the sendout, which does not affect other versions.
Design Studio keeps track of the localized version for each group.
Repeat this process for all languages by selecting a marketing group and adjusting content as needed. If you want to add new elements to the layout, switch back to Design mode. Any new content added there will then need to be localized manually for each marketing group.
Saving as a module
To make this content reusable, you'll need to save it as a module.
Select the row in the layout containing your module and open the three-dot menu in the settings panel. Choose Save as new module.
In the Save panel, give the module a name and save it.
You can also choose to save the module as a synced module if you want future updates to automatically apply everywhere the module is used. This is usually the case for headers and footers.