The Loyyo digital wallet integration with Voyado Engage enables merchants to offer customers a digital loyalty pass that can be stored in their Apple Wallet or Google Wallet.

This pass can be used for identification in physical stores through NFC readers or, alternatively, via QR codes or barcodes. The integration also supports real-time updates of loyalty information and push notifications triggered by location, points updates, or manual campaigns.

1. How It Works

Digital Wallet Creation

1. When a customer joins the loyalty program, a personalized digital wallet pass is generated.

2. The pass can be downloaded to the customer’s Apple Wallet or Google Wallet.

(Example of NFC pass and reader)

Digital Wallet Delivery

Merchants can communicate the digital wallet via:

• Email (using existing Engage email modules)

• SMS (direct download link)

Storing the Wallet

Once received, customers can:

• Download the pass to their Apple Wallet or Google Wallet.

• Access personalized loyalty content from Engage.

2. In-store Identification

NFC-based Identification

• Customers hold their phone near an NFC reader.

• The reader retrieves the customer’s identifier from the wallet pass.

• The POS uses this identifier to:

  • Look up the full customer profile in Engage

  • Access loyalty details and rewards

QR/Barcode Alternative

If the merchant does not have NFC readers, the pass can display:

• A QR code (on the front or back of the card)

• A barcode for scanning at the POS

3. Real-time Updates and Push Notifications

Points & Profile Updates

• Loyyo listens to Voyado’s points/update webhook.

• When a customer’s loyalty points change, the pass is updated in real-time.

Push Notifications

Merchants can send notifications:

1. Geolocation-based – triggered when the customer is near a store (can add up to 10 stores).

2. Points update-based – triggered by the Voyado webhook.

3. Manual – sent to all pass holders (this is done from Loyyos platform).

Push notifications can:

• Increase engagement rates

• Drive in-store visits

• Promote sales events

4. Benefits

• Enables frictionless customer identification in-store

• Supports both NFC and QR/barcode methods

• Allows personalized loyalty experiences

• Real-time pass updates keep customers informed

• Push notifications can increase in-store traffic and conversion rates

Article last reviewed 28 October 2025 10:31