Elements are the individual items, such as text fields, images and dividers, that you use to build up your email layout. Everything in an email, at its most basic level, is an element. Empty layout structures are also considered to be elements and are found under the "Elements" menu.

The Elements menu

Clicking on the Elements tab brings up the menu of useable elements and layouts.

Layouts

These are the structural "space holders" that all elements must go into. Drag and drop a layout to the canvas (or into a wrapper) to add them to your email. The options are:

• A row containing a single column
• A row containing two columns
• A row containing three columns
• A wrapper which is used as a container for multiple rows 

Elements

There are a number of elements you can use, including:

• Text: for headings or paragraphs
• Image: from a file, link or product feed
• Button: to insert a clickable button
• Menu: for creating headers and footers
• Icon list: for making a clickable icon
• Grid: for laying out elements in a grid pattern
• Spacer: for adding extra space between other elements
• Divider: for adding a bold horizontal line to divide content
• QR code: for adding a scannable QR code
• Code: for adding custom HTML code if necessary

All elements can be further customized using styles, which will you can learn about in this article.

Article last reviewed 03 December 2025 10:24