Today’s customers shop without boundaries. They might browse your products online during breakfast, visit your store at lunch, and complete their purchase on the sofa that evening. Multichannel promotions make it possible to meet them at every step with relevant, personalized offers that work seamlessly in-store, online, or both.

What do multichannel promotions allow?

Reward customers wherever they shop – One offer, available in all channels, creates a smooth and consistent experience.

Make every offer personal – Use customer data and purchase history to send targeted promotions that are relevant. Every recipient can get an offer tailored just for them.

Control validity per customer – Set individual validity periods so that the same promotion can expire at different times depending on when each customer receives it.

Build stronger loyalty – Encourage repeat visits by making rewards easy to access and redeem.

Boost results – Reach customers with the right offer at the right moment, improving conversions and campaign ROI.

This isn’t just about discounts. It’s about building meaningful connections. Multichannel promotions let you connect online and offline touch points into one unified customer journey — keeping your brand present, relevant, and valuable at every interaction.

Here you can read more about multichannel promotions, how to create and assign them in Engage, do you want to understand more about how to add a promotion in to your emails (classic editor) read this guide or in an sms go to this page.

For detailed guidance on how to integrate promotions in to your ecom, POS etc, find more information here.

Article last reviewed 23 September 2025 10:42