Contacts are the backbone of a retailer's data in Customer Engagement. Contacts represent the retailer's customers - those individuals who buy products, or have signed up for marketing emails, or have otherwise been added to the database.
Contact attributes
Every contact has a number of attributes, such as email, name, date of birth, and many more. One of these will be the unique attribute used to create the contact (often it's their email). Upon creation, a contact is then assigned a unique contactId. This is in the form of a GUID, which looks like this:
2e40b702-2767-4abe-ae99-aa510108e22f
When interacting with the Customer Engagement API, this contactId is what you'll use to identify a contact.
What contacts are used for
Contacts are used for all interactions between an end-user and Customer Engagement, for example:
- Sending emails
- Registering orders
- Advancing in challenges
- Handling returns
Viewing a contact
In the Customer Engagement UI, you can search for and view the details of any contact in your database. This is done on a page referred to as the "contact card".
In-depth articles
See here to learn about contact types.
Here you'll find a list of the standard contact attributes.
Learn about the Contact Card here.
Contacts can be imported to and exported from Customer Engagement. Read about that here.