Contacts are the backbone of a retailer's data in Engage. Contacts represent the retailer's customers - those individuals who buy products, or have signed up for marketing emails, or have otherwise been added to the Engage database.

Contact attributes

Every contact has a number of attributes, such as email, name, date of birth, and many more. One of these will be the unique attribute used to create the contact (often it's their email). Upon creation in Engage, a contact is then assigned a unique contactId. This is in the form of a GUID, which looks like this:

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When interacting with the Engage API, this contactId is what you'll use to identify a contact.

What contacts are used for

Contacts are used for all interactions between an end-user and Engage, for example:

• Sending emails
• Registering orders
• Advancing in challenges
• Handling returns

Viewing a contact

In the Engage UI, you can search for and view the details of any contact in your database. This is done on a page referred to as the "contact card". 

In-depth articles

See here to learn about contact types. 

Here you'll find a list of the standard contact attributes.

Learn about the Contact Card here.

Contacts can be imported to and exported from Engage. Read about that here.

Article last reviewed 25 August 2025 08:28