Top Selling Products is part of Connected Recommendations, connecting recommendations across Engage and Elevate to allow unified targeting and merchandising. The Top selling Products module automatically displays your highest-performing items using real-time data. Designed to boost engagement and conversions, it ensures emails stay fresh and relevant without manual updates. 

What is it?

Top selling products is a smart module that uses Elevate’s top-product algorithms to automatically surface high-performing, in-stock items for each email that is send. Instead of requiring manual product selection, it continuously analyzes aggregated data from visitor behavior, purchases, and product events like stock levels to identify and deliver the most relevant products.

This module is designed with control and trust in mind:

• You decide which filters to apply (e.g., categories, brands, minimum stock levels).
• Elevate always avoids suggesting multiple variants of the same product color/size, keeping the selection clean.
• Out-of-stock items are automatically excluded, ensuring that recommendations remain sellable.

For each product, the following details are returned:

• Product Group Key
• Product Key
• Variant Key (the one with the minimum price)
• Department
• Brand
• Title
• Description
• Product Page Link
• Image URL
• Thumbnail URL
• Selling Price
• List Price

Using "Top selling products"

1. In Email Design Studio, locate the "Top selling products" module in the standard modules library, and add it to your to your Email layout. Read more about adding modules here. 
   
2. Now configure the following options:

• Number of products to display
• Select Custom Price ID (optional)

It's also possible to apply addition filters by adding "Product selection" that contain all product attributes available in Elevate, including custom ones. They can be included or excluded.

3. Preview Email Content to verify that the configuration is correct.

How are products selected?

The Top Selling Products module is powered by Elevate’s Top Products algorithm. This algorithm continuously analyzes multiple data sources to identify the most relevant items to show at the time of each email send. Selection is based on:

• Aggregated visitor behavior and purchases – engagement, clicks, and buying patterns across your store.
• Product event data – such as current stock levels, ensuring only available products are displayed.
• Product information – including factors like product newness (coming later in 2025).
• Exposure strategy – balancing product performance with your merchandising priorities in Elevate.

All data is captured per Elevate market and mapped to an Engage marketing group, which means each group automatically receives recommendations based on its own local trends and context.

This ensures that the products shown are not only high-performing and in stock, but also dynamically adjusted to reflect real-time customer interactions and availability.

Use cases in emails

The Top Selling Products module can be used in email flows to display curated product recommendations that are always relevant, up to date, and in stock, without requiring manual updates.

Below are some common examples of how to use it effectively:

Category-based follow-ups

Trigger an automation after a purchase and include a recommendation module configured to show products from a related category.

Life Events and External Signals

Trigger emails based on milestones or real-world signals such as moving to a new home, birthdays, graduations, local holidays, or weather shifts, and include top-selling products relevant to the occasion.

Promotional or seasonal flows

Highlight curated product selections for birthdays, holidays, or campaign periods by applying filters such as brand, category in the module settings.

VIP and Exclusive Access Emails

In loyalty programs or VIP-only emails, highlight exclusive top sellers that are popular among the most engaged customers.

Loyalty and reward journeys

Celebrate loyalty milestones by recommending products within a set category or brand, making it easy for customers to redeem rewards or bonus checks.

Re-engagement flows

Rekindle interest with a curated selection of top selling products, perfect for win-back campaigns or targeting inactive segments.

Article last reviewed 11 February 2026 14:26