To be able to use Vipps with Engage the customer first need to sign up. This is done through what is technically known as a CIBA (Client Initiated Backchannel Authentication).

This starts in-store using the identifying QR-code displayed on the Vipps app on the customer's phone.

Once the QR-code is scanned by the POS, the customer's mobile number is fetched and displayed. The customer will then be created as a contact in Engage through the integration between the POS and Engage.

Vipps will never create the customer in Engage; that is done by the POS.

Once the customer is created in Engage, a Custom Activity will trigger the onboarding flow that's been set up in Engage's automation tool:

Engage then triggers an app push to Vipps to ask the customer to share data with the merchant:

If the customer proceeds, they choose which consents (if any) they want to give.

This customer has accepted to be contacted by email:

When the customer selects "Continue" the consents and their data are synced to Engage:

Here is a video showing the connection between Vipps and Engage:

Creation flow

The creation flow looks like this:

CIBA = Client Initiated Backchannel Authentication

Article last reviewed 29 September 2025 09:01