This integration enables businesses to collect customer leads directly from Meta platforms (Facebook, Instagram, and Messenger) and sync them seamlessly into Voyado Engage. By connecting Meta Lead Ads with Engage, merchants can capture lead information in real-time, enrich customer profiles, and use the data for segmentation and personalized marketing campaigns.

Motivation

Meta’s advertising platforms are a cornerstone of lead generation in digital marketing. Businesses investing in Meta Lead Ads need a streamlined way to integrate these leads into their CRM for immediate follow-up and nurturing. By offering a direct integration with Engage, merchants can leverage its automation and segmentation tools to maximize the value of their Meta campaigns.

User Value

Real-Time Lead Sync: Automatically transfer leads generated from Meta Lead Ads into Engage without manual exports or delays.

Enhanced Segmentation: Use lead data for creating targeted segments based on campaign source, demographics, and lead preferences.

Automated Nurturing: Trigger personalized email flows in Engage as soon as a lead is collected.

Improved ROI: Minimize lead response time, improving conversion rates and campaign efficiency.

Reduced Costs: Eliminate the need for third-party tools like Zapier, reducing operational expenses for merchants who previously relied on external systems to connect Meta with Engage.

Use Cases

Lead Data Collection:

Capture lead information (e.g., name, email, phone number) from Meta Lead Ads and sync it directly into Engage as new or updated customer profiles.

Automated Follow-Up:

Trigger a welcome email or drip campaign in Engage immediately after a lead is generated on Meta, tailored to the specific ad campaign or product interest.

Segmentation for Campaign Optimization:

Create Engage segments based on Meta campaign performance metrics (e.g., leads from Campaign A vs. Campaign B).

Analyze engagement rates and adapt future campaigns for better targeting.

Multichannel Engagement:

Use Engage to follow up on Meta leads across other channels, such as SMS, email, or push notifications.

Success Factors

Ease of Use:

Simple setup process for customers to connect their Meta Ads account with Engage.

Reliable Syncing:

Leads are transferred accurately and in real-time, ensuring no data loss or delays.

Adoption by Customers:

Joint customers actively use the feature to enhance their Meta campaigns and lead nurturing processes.

Enhanced Campaign ROI:

Measurable improvements in lead-to-customer conversion rates as a result of faster follow-ups.

Technical Requirements

Meta account & Voyado Engage

Connect Engage with Meta’s Lead Ads to enable lead data collection.

Pricing

This will not affect the licence cost for our customers and will be a part of our online ads offering. A onboarding fee may be applied.

Article last reviewed 18 November 2025 13:57