A style is a set of formatting rules that can be applied to visual elements. Whenever you change and save a style, those changes are implemented everywhere in your layout where that style is used. Styles allow you to keep your visual identity consistent. 

Styles in Email Design Studio

You will most likely be familiar with styles, as the concept is used in most editing software, such as Word. In Email Design Studio, styles can be applied to every element: text, layout or image.

Styles work in a way that's similar to synced modules: changes made to a style will be applied everywhere that style is used, across all your emails (apart from those already sent).

Styles are also element-specific. This means when you are editing a row element, you will only be able to see the styles that apply to row elements. The same thing goes for all other element types.

Email Design Studio comes with pre-defined styles to get you started. Make sure to style them according to your graphical profile and add more styles if you need. Get a overview of styles in ”Style guide template” which is an email template that showcases most of the styles available.

When using starter modules they will all be based on the pre-defined styles.

Editing a style

Selecting any element in the overview or directly on the canvas will reveal the right-hand panel:

This panel opens by default on the Settings tab. Select Styling to open the styling tab.

This is what you'll then see, depending on the element you have selected.

Here, we are editing a text style:

You'll notice the name on top ("A Hero" in this case) is the name of the root element the currently selected element is inside. This is because the various module functions such as Save and Update are only available for elements that can be turned into modules, and a text element can't.

You'll be presented with fairly standard text styling options. Change these to your liking. As soon as you've made any change, the modifed badge will be visible, like shown in the image. 

The menu beside the Style dropdown offers you a few options:

Update: Save the changes you've made to this style, which will then be reflected everywhere this style is used.

Rename: Give the style a different name. 

Revert changes: Remove all the local changes you've made to this style. This will remove the modifed badge and revert you to the last version of the style in the system.

Save as: Allows you to save this style, with all current changes, as a new style.

Default styles

Some pre-defined styles include "(default)" in their naming. Styles like this cannot be deleted although you can edit, rename and use them as you would other styles. When adding a new element such as a button to your design it will be styled using the button default style.

Styles with local modification

Styles are a powerful way to impose order on your design and graphical profile across many modules and emails. Sometimes you might like to use a style but with small modifications. When changing a styling option, the modified badge will appear next to the style selector (as mentioned above).

Modifications can be done on two levels:

1. Modification in Design mode. Changes made here will effect all email variants.
2. Modification in Localization mode. Changes made to a style here will only effect the current email variant. Note that there are limited styling options in this mode.

This table shows how modifications to a style effects the final styling of an element:

Even if the style at a later stage will be updated, any modifications made to elements will be kept, but only for the options that was changed.

So in the example above, if style is updated with a new alignment, it will not have any effect. But if the color were to be updated in the actual style, then all marketing variants would be effected.

If an element’s style is changed (for example from ”Large Text” to ”Small Text”) all modifications will be removed and all variants will be styled according to ”Small Text” with no modifications.

Article last reviewed 18 November 2025 09:48