Get to know the key terms and concepts that make up the new multi-market email workflow in Engage. The terms are not listed alphabetically, but clustered together with the overarching concept they belong to.

Marketing Group

A way of sorting your contacts according to the markets they are in. Marketing Groups define how you want to communicate with different audiences based on country and language. Marketing Groups control localization, product feed selection, date/price formatting, and content variants. Every contact must belong to one Marketing Group.

Default Marketing Group

A fallback group for contacts who don’t match any specific Marketing Group. Ensures that every contact can still receive communication, even if their profile is incomplete.

Draft Marketing Group

A Marketing Group that’s not yet active. You can still use it to prepare and localize emails and modules, but contacts won’t be assigned to it until it’s activated.

Active Marketing Group

An Active Marketing Group is a group that is live and actively used to assign contacts and control communication settings. Once a group is activated, Engage automatically assigns contacts based on the rules you've defined.

Email Design Studio

The Email Design Studio is where you design the look and feel of your emails—everything from layout and colors to typography and modules. It’s the creative workspace in your email workflow, where you set the visual identity of your communications. Here, you create templates, build reusable modules, and design localized variants tailored to different Marketing Groups. The Design Studio helps ensure consistency across emails while giving you the flexibility to adapt content for each market.

Design

In the email design studio, you do the initial design work, the structure and the layout, in the Design mode.

Localization

When you are ready to create regional variants, you switch from Design to Localization, and use the structure and layout of the of the base design, to create regional variants, one for each Marketing group.

Overview

When you start building your email, it will consist of different building blocks. It can be modules, elements or rows. In the Overview view, you can see the building blocks you have used in your email, and what they consist of. With the plus sign below it, you can add building blocks to your email.

Template

A reusable layout structure for specific types of emails, like newsletters or transactional messages. Templates provide a consistent format that can be reused and localized for multiple markets.

Module

A reusable content block used within templates and emails. Modules can be things like headers, product sections, banners, or footers. Each module can include localized content per Marketing Group.

Starter Module

Pre-built modules are provided by Voyado and are there to help you get started quickly. These are meant to be customized before use and can be saved as Team Modules once adapted.

Team Module

Modules created and saved by your team for future reuse. These reflect your brand and content needs and are a key part of building efficient email workflows.

Synced Module

A Synced Module is a reusable module that stays connected across all emails and templates where it’s used. If you update a synced module, the change is automatically reflected everywhere that module appears—helping you maintain consistency and save time. If needed, you can choose to detach a module, which allows you to use and edit it independently without affecting other emails.

Wrapper

A wrapper is a structural element used to group multiple rows of content together. If you want to save several rows of content as one module, place them inside a Wrapper. You can then save it as a module.

Styles

A style is a set of visual design rules used to keep elements like buttons, headlines, and links consistent across your emails. Styles control properties such as size, color, font, padding, and spacing. For example, a button style may define the button’s background color, text font, and padding—all in one place. Styles are synchronized, so when you update a style, the change is reflected across all modules using it. Voyado provides predefined styles to help you get started, which you can fully customize to match your brand’s visual identity.

Product Feed

A source of product information with used in modules to include updated product information. The product feed is needed in dynamic modules such as product listings, product recommendations, abandoned cart/browse, back in stock.

Article last reviewed 13 November 2025 10:40