Once you’ve sent your email—whether it's a newsletter or part of an automation—it’s important to track how it performs. In the design studio, you’ll find several updates to reporting and follow-up tools that help you evaluate results across marketing groups and variants.

Where to find your reports

You can access email performance data in the following views:

1. Sendout reports (manual/bulk emails)
2. Automation reports (automated emails)
3. Message statistics (overview across types)
4. Automation overview (tab for multi-market emails)

What’s new in Reporting?

The biggest change in the new editor is that one email can now have multiple localized variants—and your reports will reflect that.

Key updates:

• Marketing Group column – See which version of the email was sent to which group.
• Variant-level performance – Open rate, click rate, and conversions are tracked per market.
• Filtering – You can filter reports by Marketing Group to zoom in on a specific audience.

For manual sendouts (bulk emails )

1. Go to your Message statistics section.
2. Find the email you want to analyze.
3. Use the Marketing Group column to view performance per variant.
4. Apply filters to view only one market at a time, if needed.

For automated emails

1. Go to the automation report for the relevant flow.
2. View the email activity that used a multi-market email.

You’ll see each variant broken out by marketing group.

• Compare open and click rates across variants
• Identify drop-off points or underperforming groups

You’ll also see a tab for multi-market emails in the automation overview to help keep new and old flows separate.

Emails from classic editor vs. from the new email studio

Reports show both old and new emails together—no need to switch views.

This helps during the transition period when you might be using both email solutions in parallel.

What to look for

• Is performance consistent across markets?
  If not, check your localized content, subject lines, or send time settings.
• Are some variants missing results?
  Make sure those marketing groups were properly assigned to contacts.
• Did an A/B test perform better?
  A/B testing is not available in the first version of the new editor, but manual testing (e.g., splitting send-outs) is possible.

Troubleshooting tips

• Seeing contacts in the default group unexpectedly?
  Double-check your marketing group rules—missing country or language data could be the issue.
• No data showing for a variant?
  Make sure the variant was included and had contacts assigned at send time.

Article last reviewed 25 August 2025 13:15