The new email workflow in Engage is built to help you work more efficiently, especially when communicating across multiple markets. With reusable templates and modules, built-in support for multi-market emails, and smarter ways to structure your setup, you’ll spend less time recreating content and more time delivering relevant communication. This guide introduces the key concepts that make it possible: Marketing Groups, modules, and flexible workflows designed to scale.

Marketing groups - the foundation for multi-market emails

In the new design studio, you can create multi-market emails—emails with multiple regional variants. Each regional variant is tailored to a specific Marketing group. For each Marketing group you will define country, language, currency, time zone, date/price formatting and product feed. When you save a marketing group, you will be able to select that group in the design studio and localize the content for that region.

Go here to learn more about Marketing groups.

Standard product feed format

When you set up a marketing group, you will select a product feed for that particular region. The product feed needs to be in a standard XML format, such as the Google Merchant Center feed format. Using a standard product feed format doesn’t just make setup easier—it helps the new email builder work as intended. Read more in Introduction to product feeds

Reusable templates and modules

In the new email design studio, you will be working with reusable templates and modules - helping you save time, stay consistent, and scale your communication across markets.

Templates

A template is a predefined set of content (e.g. header + product section + footer) and includes a setup for sender address and tracking. You create one template for a specific type of email. Once you have created your templates for newsletters, transactional emails, or welcome emails, you can reuse the layout framework for all future emails. You will spend some time building your template library, but when it is done, creating new emails with consistent design becomes faster and easier. You will not have to design separate emails per market again - one template can power multiple market variants of an email.

Modules

Modules are individual pieces of layout or content you can use inside templates or emails. Think of them as reusable building blocks that you can use for headers, footers, banners, and product sections. You can also synchronize modules so that they are updated everywhere they are used, when you edit them.

The design studio includes two module libraries to help you build emails faster:

Starter modules are provided by Voyado to help you kickstart module creation. They are ready-made building blocks that you can customize with your own style, to match your brand and communication style. You can save customized Starter modules as Team modules.

Team modules are modules you’ve created and saved yourself. They will include customized styles for details like buttons, headers and fonts. As you build more emails, your Team module library grows—making it quicker to reuse layouts, designs, and localized content.

Each module can be localized for different marketing groups, so one email can automatically show different text, images, or links based on language, currency, or content needs.

A clear, step-by-step workflow

We’ve designed the new email design studio to support a systematic workflow that helps you stay organized and in control of your content and the audience it is intended for. 

1. Start with marketing groups

Create marketing groups based on how you want to communicate with contacts in each market. You can divide your audience in marketing groups based on country, region or language. This regional division of contacts is the foundation for localized content in the email design studio and for automation.

2. Design modules and then templates

Design a set of team modules that your team can reuse in all emails, such as headers, footers and product views. Create templates for your different email types, using the team modules as building blocks. Remember that one template can power all marketing group variants.  

3. Use your templates and modules to design sendouts

Create a sendout and use a template as starting point and your team modules to finalize the design. Add content such as images, text, links and products. Proof and test your email and then localize it for each marketing group. 

If you are using the classic Engage email editor, read the full article about transitioning to the new email workflow

Using two versions of the email builder side by side

You can use the classic email editor and the new email design studio side by side without any issues. Behind the scenes, emails and automations from each version are kept separate, so your current setup won’t be disrupted. The only thing to keep in mind is that filtering or targeting based on past email activity might require a bit of extra attention during the transition.

Article last reviewed 29 September 2025 06:57