If your customers are identified online, either via Voyado Soft Identification or a login, you can track their behaviour. This is especially useful if they are showing an interest in a product on your e-com site.

If your business deals with wholesale purchases via resellers you can include post-purchase registration of that product to see what your customers have bought regardless of channel. A typical scenario could be a QR code that leads to landing page for this registration and identification for the customer, with the purchase/product data tracked to Engage.

If you are tracking repairs of garments or other products in some system, you might want to give the customer some benefits from their actions. For this, you'll need to send those events to Engage.

If your business involves second hand products, you could use a schema like this to track them.

If you have a system in place to recycle products, you could track the customer's recycling activity.