Get to know your customers even better based on how they behave on your website. By tracking visitor's web activity, you can calculate which products they are interested in and act on abandoned carts or abandoned sessions, using automations.

Identification and cookies

The foundation of website activity tracking is identification. A contact can be identified in three different ways:

• An email link (sent from Engage) that takes them to the website.
• Being identified by the website by, for example, signing in, in which case the method setContactId() is called.
• Being identified by the Voyado tracking scrip using cookies.

Using cookies, web activity tracking in Engage allows you to track the activity of both anonymous and identified contacts. The script, once implemented, will generate a unique client ID and store it in a first-party cookie named _va. All web activity on that browser will then be linked to that client ID via the cookie. If that device, later on, is identified (through any of the above mentioned techniques) the historical events will be merged with the identified contact in Engage.

Read more about identification on our Developer documentation site.

Tracking unidentified visitors

Using cookies, web activity tracking in Engage allows you to track the activity of both anonymous and identified contacts. All web activity on the browser will then be linked to a first-party cookie. If that device, later on, is identified (through any of the above mentioned techniques) the historical events will be merged with the the identified contact in Engage.

Abandoned carts

The tracking script enables abandoned cart functionality. By registering every state of a user’s cart, Engage can receive information about cart abandonment and use this to trigger automations.

With the abandoned cart feature, you can trigger automations to send communication to customers who have left something in their carts. Speak to your Account Manager to find out more.

Abandoned browse

As for abandoned carts, the tracking script enables abandoned browse functionality. The site sends product view and cart events to Engage through the tracking script (or API). Engage can therefore detect when a session is abandoned, and nothing has been added to the cart and then trigger an automation.

Speak to your Account Manager to find out more or read more on our Developer documentation site.

Products of interest

By tracking which products a user interacts with, Engage can calculate a list of products of interest. This can then be used in, for example, segmentation. The data will also be part of the algorithm that calculates Engage's product recommendations. Read more about products of interest here.

Article last reviewed 19 December 2025 13:17