This report is based on approved members. You get a quick overview of how your registry is doing, as well as how the key figures stand compared to the previous month and the corresponding month in the previous year.
Follow the key figures carefully and make targeted efforts to continually improve those who are below your target figures.
|
Metrics |
Definition |
|---|---|
|
Number of members |
Shows the number of verified, non-deleted, members today. |
|
New members this month |
Shows the number of verified, non-deleted, members recruited this month. |
|
Active in the last 12 months |
Shows the proportion of members who are active (active members/total number of members). Active members are defined as verified members who have a receipt from the last 12 months. |
|
Valid Email |
Shows the proportion of members who are verified, non-deleted, that have a valid email address, accepts emails and is not in the list of blocked email addresses. |
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Valid mobile phone number |
Shows the proportion of members who are verified, non-deleted, that have a valid phone number, accepts SMS marketing and is not on the blocked list. |
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Unverified members |
Shows the number of members who are not verified and not deleted. |
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Email opens in the last 30 days |
Shows the number of members who are verified and have opened an email during the last 30 days. Deleted members count as long as their deletion date is later than the chosen time period (e.g., compared to last month). |
|
Email clicks in the last 30 days |
Shows the number of members who are verified and have clicked on a link in at least one email during the last 30 days. Deleted members count as long as their deletion date is later than the chosen time period (e.g., compared to last month). |
|
NPS |
Shows the calculated NPS value. |
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