The report presents current key figures as of today, as well as a comparison against the same time last month and year so that you can put the results in relation to something.
If you are a local administrator, you only see purchases from the customers’ preferred shop that you have access to.
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Metrics |
Definition |
|---|---|
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Sales last 12 months |
Total amount for the receipts in the selection. |
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Average receipt in the last 12 months |
Average receipt for all receipts in the selection. |
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Purchases per shopping member |
Number of receipts for a contact in the selection. Receipts with only returns are discarded when summarizing the number of occasions. |
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Articles per purchase |
Shows the number of unique articles per purchase. An article with multiple article numbers would therefore be counted as multiple articles. |
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Active members in the last 12 months |
Number of members in the selection who have shopped in the last 12 months. |
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Store purchases |
Shows the share of shopping members who made a purchase in a physical store during the last 12 months. An unknown amount of these customers could also have made a purchase online. |
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Online purchases |
Shows the share of shopping members who have made an online purchase in the last 12 months. An unknown amount of these customers could also have made a purchase in a physical store. |
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Store and online purchases |
Shows the share of shopping members who made a purchase both in a physical store and online during the last 12 months. |
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