The reward reports show the current status per reward payment, where the primary purpose is to show how many of your customers actually use their vouchers. If that value is low, you should implement activities aimed customer awareness of the available rewards.
In the reports, you keep track of everything from the redemption rate, outstanding points, points to convert and the number of vouchers to convert into voucher value.
Reward liability report
This report is very useful for the finance department, as it shows the current voucher liability—which can be used as an accounting item. It presents the total voucher liability at each month-end. The calculation takes place at the end of the month and, until then, the report will not show the current month. Customer-unique runs are not possible on other dates.
Note that the reward liability report is only applicable for reward models through a tabled model.
| Metrics | Definition |
|---|---|
| Number of redeemed vouchers | Number of valid vouchers redeemed during the month. |
| Number of vouchers issued | Number of vouchers created during the month |
| Number of expired vouchers | Number of vouchers expired during the month |
| Number of points to convert | Number of points convertible to vouchers as of today, based on the lowest point level for conversion to voucher check. The calculation is based on your reward model. Note that only active points are considered here, and not points that are pending. |
| Redeemed vouchers in currency | Value of redeemed vouchers during the month |
| Expired vouchers in currency | Value of vouchers expired during the month |
| Vouchers issued in currency | Value of vouchers created during the month |
| Value of earned vouchers in currency (points liability) | The value of earned points if a reward calculation was performed now. The calculation is based on settings for your reward model. |
| Liability | Total value of active vouchers created in currency + points liability in currency |
Reward voucher report
This report summarizes the following metrics for every reward voucher payout:
| Metrics | Definition |
|---|---|
| Valid from | The date when the voucher was generated |
| Valid to | The last date on which the voucher can be used |
| Converted points | Number of total points deducted, for all customers eligible for vouchers, in order to generate the vouchers |
| Amount | Total value of the generated vouchers in the given currency |
| Number of vouchers | Total number of vouchers generated - not always equivalent to number of customers, it depends on your setup |
| Redeemed voucher points | Total number of points |
| Redeemed voucher value | The sum of all vouchers that redeemed in the given currency |
| Redeemed vouchers | Number of used vouchers. Note that this value can decrease if a voucher gets reactivated |
| UCP | Used ratio of converted points (percentage of converted points redeemed) |