The "Register status" report is based on approved contacts and provides a quick overview of how your registry is doing, as well as how your key figures stand compared to the previous day, week, or months. Follow these numbers carefully and make targeted efforts to regularly improve them if they are below your set target.

You can filter the table by target audience and contact type. When filtered by target audience, we look at the included contacts' history.

In the upper right corner of the report table, you can click the cog wheel icon to select which columns to review. By clicking the headlines, you can sort the numbers.

The report consists of data from the past 2 years.

Number of contacts

This column shows the number of non-deleted contacts as of the last day of the grouped-by period.

If you filter by target audience, we look at the active contacts in the target audience as of the last day of the grouped-by period. For example, choosing "Month" will show the contacts belonging to the target audience as of the last day of each month.

New contacts

Number of contacts recruited this day, week, or month.

If you filter by target audience, the numbers will represent the amount of contacts that has joined the target audience in the grouped-by period. 

Deleted contacts

Number of contacts that have been deleted. 

If you filter by target audience, the numbers will represent the amount of contacts that has left the target audience in the grouped-by period. 

Change in number of contacts

Shows the change in your contact database regarding the total number of contacts from one month to another.

NPS

Calculated NPS value for the period. 

Email subscribers opt-in

All contacts who have opted in to receiving emails during the period. It is based on the information on the contact card, “Accepts email”.

If you filter by target audience, only contacts who belonged to the target audience and whose "Contact preferences" on the contact card have been updated to "Accepts email" during the grouped-by period will be included. 

Email subscribers opt-out

All contacts who have opted out of receiving emails during the period. It is based on the information on the contact card, “Accepts email”.

If you filter by target audience, only contacts who belonged to the target audience and whose "Accepts email" box has been unchecked on the contact card during the grouped-by period will be included. 

Total reachable contacts by email

Based on the contacts who accept email, have an email registered and do not have a blocked email. 

SMS subscribers opt-in

All contacts who have opted in to receiving SMS during the period. It is based on the information on the contact card, “Accepts sms”.

If you filter by target audience, only contacts who belonged to the target audience and whose "Contact preferences" on the contact card have been updated to "Accepts sms" during the grouped-by period will be included. 

SMS subscribers opt-out

All contacts who have opted out of receiving SMS during the period. It is based on the information on the contact card, “Accepts sms”.

If you filter by target audience, only contacts who belonged to the target audience and whose "Accepts sms" box has been unchecked on the contact card during the grouped-by period will be included. 

Total reachable contacts by SMS

Based on the contacts who accept SMS, have a mobile number registered and do not have a blocked number.

Article last reviewed 30 September 2025 12:29