This report can be used to follow your customers' engagement levels and potential, as well as compare engagement levels between different segments.
The report calculates which of your contacts have spent the most during a given period. Values for unverified and/or deleted members are not included. If you don't select anything, data for the current year will be displayed.
You can filter the report on contact and article data and set threshold values to scale down the selection.
The turquoise metrics display the data for all contacts that meet the conditions specified in the filter. The table below these metrics contains your 500 best customers based on these filters and is exportable.
| Metrics | Definition |
|---|---|
| Proportion of everyone who shopped in percentage | The selection shows X amount of people out of X who have shopped during a given period |
| Amount per purchase | Unfiltered average amount per purchase for the given time period is X (currency) |
| Purchase amount per member | Unfiltered average amount per member for the given time period is X (currency) |
| Purchase occasions per member | Unfiltered average amount of purchase occasions per member for the given time period is X |
| Items per purchase | Unfiltered average amount of items per purchase during the given time period is X |
| The selection’s part of the total in percentage | The selection group is responsible for X amount of the total |
The report only shows contacts that are visible to the logged in administrator. As a local administrator, you can only see contacts that belong to your store(s) as the customer’s preferred store.