Voyado Engage

Search

Test scenarios follow-up

Are you using test scenarios in Engage?This follow-up report can be really helpful when you want to analyze the outcome of them. A test scenario is created via the segment builder and can be used to manually perform tests between a maximum of five different groups.

Read more about test scenarios here.

Start by picking your test scenario and select the time frame you want to measure (1-6 days or 1-–2 weeks from the date you pick). Choose between following up on all sales, sales in physical stores or sales in e-commerce.

These are the results presented for each test group:

Metrics

  • Total number of contacts

  • Received email

  • Opened email

  • Clicked in email

  • Received SMS/Swipe

  • Have made purchases

 

Calculated metrics (Effect data)

  • Total number of respondents

  • Purchases per respondent

  • Average receipt

  • Total sales

It's possible to extrapolate values in test groups to get comparable results. 

 
 

Article last reviewed

Was this article helpful?

0 out of 2 found this helpful

Have more questions? Submit a request

Comments

0 comments

Please sign in to leave a comment.