Are you using test scenarios in Customer Engagement?This follow-up report can be really helpful when you want to analyze the outcome of them. A test scenario is created via the segment builder and can be used to manually perform tests between a maximum of five different groups.
Read more about test scenarios here.
Start by picking your test scenario and select the time frame you want to measure (1-6 days or 1-–2 weeks from the date you pick). Choose between following up on all sales, sales in physical stores or sales in e-commerce.
These are the results presented for each test group:
- Total number of contacts
- Received email
- Opened email
- Clicked in email
- Received SMS/Swipe
- Have made purchases