The dynamic product campaign module enables automatic fetching of a selection of products through API, allowing for an even more relevant customer dialogue by ensuring that the exposed products are up to date and in stock.
The difference between the dynamic campaign module and Engage’s standard product feed modules is that with the campaign module you can get product selections based on search parameters rather than having to add specific article numbers. Common examples of useful product selections;
- Products with membership prices
- Products with promotional prices
- Products from specific product categories
- Products in current campaigns, like Black Friday or holidays
Thus, this module is perfect for emails in automations, since the product-related content is updated automatically showing only products that are in stock and with the current prices.
Introduce current member products
Optimize your welcome message, exposing member benefits paired with products from your current member campaign without manual efforts—always relevant and up to date.
Use current campaign to reactivate customers
Be truly relevant by recommending products from current campaigns, available in stock, and within a reasonable price range in your reactivation communication.
Inform customers about relevant products
Add products from selected categories within specific price ranges in close to upgrade communication to make the recipient’s purchase decisions easier.
Increase conversion from newsletters
The customer might lose interest if the product that caught their interest turns out to be out of stock. With the product campaign module, you can both save time when creating the newsletter and increase the conversion rate by always exposing relevant and available products.
Technical prerequisites
You need to provide a API-endpoint that can handle our calls and answer with the product selection including all the data that is needed to populate the email module, data such as;
- image Uri
- product Uri
- product name
- product description
- relevant prices, both current price and regular price when on campaign
Example payload:
Would you like to add the dynamic product campaign module to your email design options? Reach out to your Account Manager.
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