Value splits allow you to send your contacts down different paths of your automation based on certain values in the contact's data or the payload attached to them. This means that you can often merge similar automations into one single automation that uses a value split, and thereby reduce the number of active automations you need to achieve the same results.

Independent of which entry trigger is used, there are always a few choices bases on the contact's data. Use these to communicate with your contacts in their language, or the language of their market, in the same automation.

Options available:

Note that the "Language" value split is hidden if not in use. So if this attribute is searchable in attribute settings, it is shown in the value split, otherwise it won't.

There are also specific values that are available as value splits for specific entry triggers:

When you add a value split, a default group will always be set up to include all contacts that are not included in the splits you specify.